AI lead response for Australian trades

You're on the tools. Sarah's got the phone.

Every missed call gets a text back in seconds. The lead gets qualified, the quote gets booked into your calendar, and the follow-up never gets forgotten — while you keep working.

Don't take our word for it — send a text and watch the system you'd be buying answer you.

S
Sarah · Watkins Roofing
Replies in seconds, 24/7
Missed call · 7:42 PM
Hi, you've just called Watkins Roofing — sorry we missed you! I'm Sarah, I can get a quote organised right now. What's going on with your roof?
leaking around the chimney, water coming into the spare room when it rains
No good — let's get that sorted before the next downpour. Is the property a house or a unit, and what suburb are you in?
house, Carindale
Perfect. Mick can come take a look Thursday 7:30am or Friday 1pm — which suits?
thursday morning works
✓ Booked — Thu 7:30 AM · Reminder set · Owner notified
You can't answer on the roof.And the bloke ringing you doesn't leave voicemails. He hangs up and calls the next number on Google.
Speed wins the job.The first business to respond usually gets the work. Sarah replies in seconds — at 7am, at 9pm, on a Sunday.
Follow-up is money.Quotes that never got chased are jobs you already paid to win. Sarah follows every lead for 90 days so nothing dies in your inbox.
How it works

From missed call to booked job, without you touching the phone

Strathum installs an AI assistant into your business — your own dedicated number, your business name, your calendar. Here's a job's journey through it.

STEP 01

A call rings out

You're mid-job and can't pick up. The instant the call's missed, Sarah texts the customer back from your business number.

"Hi, you've just called — sorry we missed you! What can we help with?"
STEP 02

Sarah qualifies the lead

By text, she finds out the job type, property, suburb and how urgent it is — written straight into your CRM, not a notebook.

Job: Roof leak · Carindale · House · Urgent — captured automatically
STEP 03

The job lands in your calendar

She offers your real availability, books the quote, sends reminders so they actually show — and pings you so you know it's locked in.

✓ Quote booked Thu 7:30 AM · 24hr + 1hr reminders sent
What Sarah handles

Everything between the phone ringing and the job starting

Missed-call text backEvery unanswered call gets an instant SMS reply, before the customer dials your competitor.
24/7 SMS conversationsSarah answers questions, qualifies the job and keeps the conversation moving — nights, weekends, smoko.
Booking + remindersQuotes booked straight into your calendar with 24-hour and 1-hour reminders, so no-shows stop costing you mornings.
90-day follow-upDidn't book straight away? Sarah keeps gently following up for three months. Most agencies forget the lead in three days.
Google review requestsAfter the job's done, happy customers get a friendly nudge to leave a review — so your rating climbs while you work.
Your own business numberA dedicated line for the business — calls forward to your mobile, and you can call out from it through an app. Your personal number stays personal.
Packages

Pick how much of the front office you want handled

Every package includes setup, your dedicated business number, and a real person — the founder — building and supporting your system. No lock-in contracts.

Founding client offer: setup fee waived for our first three clients — full build, white-glove onboarding, direct line to the founder.

Starter

Never lose another missed call. The core system every trade business should have.
$750/month
$1,000 setup — waived for founding clients
  • Missed-call text back, instant
  • Sarah — 24/7 AI SMS assistant
  • Lead qualifying into your CRM
  • Calendar booking + 24hr / 1hr reminders
  • 90-day lead follow-up sequence
  • Google review requests
  • Dedicated business phone number
  • Dashboard with every conversation
Start with Starter
Most popular

Growth

Every channel covered. For businesses ready to grow on more than word of mouth.
$1,500/month
$2,000 setup
  • Everything in Starter, plus:
  • Facebook & Instagram message handling
  • Website form leads answered instantly
  • Sales pipeline — see every job's stage
  • Database reactivation campaigns to past customers
  • Monthly performance report — leads, bookings, jobs caught
Grow with Growth

Premium

The full front office. Your business answers like a company ten times its size.
$2,500/month
$3,000 setup
  • Everything in Growth, plus:
  • Voice AI — calls answered by a natural-sounding assistant, not just texted back
  • Invoice follow-up — unpaid invoices chased politely and automatically
  • AI photo collection — customers text photos of the job, attached to the booking
  • Full multi-channel coverage, one inbox
Go Premium
Add-ons — bolt features onto any package as you grow
Voice AI +$300/mo Facebook & Instagram +$200/mo Website form connection +$150/mo Google Business Profile messages +$150/mo Monthly performance report +$100/mo
Why Strathum

Built in Queensland, by someone from your world

Strathum AI isn't a Silicon Valley template run from overseas. It's built in regional Queensland by a founder who works in mining and blasting — an industry where, like yours, the work happens on site and the phone rings anyway.

We're new, and we won't pretend otherwise. No fake five-star reviews here — that's exactly why our founding clients get the setup free, a system built personally around their business, and a direct line to the bloke who built it. The proof isn't a testimonial. It's the text message Sarah sends you back when you try the number above.

"Every trade business is sitting on a seam of jobs they're already paying to win — they just can't answer the phone fast enough to dig it out. That's the layer Strathum mines."

TylerFounder, Strathum AI · Queensland
FAQ

Fair questions

Will it sound like a robot to my customers?

Text the number at the top of this page and judge for yourself. Sarah texts like a sharp office admin — short, friendly, gets to the point. Customers regularly have full conversations without realising they're not texting a person.

Do I have to change my phone number?

No. You get a dedicated business number that forwards to your mobile — you can answer calls and even make calls from it through an app. Your existing number keeps working, and your personal number stays out of customers' hands. If you want your existing number moved across, we can arrange that too.

What if the AI gets something wrong or a customer wants a human?

You see every conversation live in your dashboard and can jump in at any time — the moment you reply yourself, Sarah steps back. She's built to qualify and book, not to quote prices or make promises on your behalf.

How long does setup take?

About a week from sign-up to live. We build the system, load it with your services, suburbs and availability, test it end-to-end, and walk you through the dashboard before anything goes near a real customer.

Am I locked into a contract?

No lock-in. It's month to month — if Sarah isn't catching enough work to pay for herself many times over, you shouldn't keep paying for her, and we'll say so ourselves.

I'm not a roofer — does this work for my trade?

Yes. The system is built per business: your services, your questions, your calendar. Roofing, solar, plumbing, electrical, earthworks — if your jobs start with a phone call you can't answer, it fits.

The next missed call doesn't have to be a lost job

Text the AI right now and watch it work — or book 15 minutes with the founder and we'll map exactly where your leads are leaking.